Today in Pro Wrestling History (June 23): Stone Cold Uncorks ‘Austin 3:16’, And Ignites a New Attitude

Today in Pro Wrestling History: On June 23rd, 1996, Steve Austin defeats Jake Roberts to win the 1996 King of the Ring tournament.

Today in Pro Wrestling History (June 23): Stone Cold Uncorks ‘Austin 3:16’, And Ignites a New Attitude

Today In Pro Wrestling History June 23

Discarding the traditional “good guy” persona, Austin delivered a scathing and confrontational tirade, famously declaring “Austin 3:16″ says I just whipped your ass!”. He went on to denounce Roberts’ religious preaching, telling him to “talk about your Psalms, talk about John 3:16… Austin 3:16 says I just whipped your ass!”.

This bold and unapologetic promo instantly struck a chord with fans who were growing tired of the cartoonish, family-friendly WWF product. Austin’s rebellious attitude and brash demeanor resonated with a new generation of wrestling fans, ushering in the “Attitude Era” – a period defined by edgier storylines, more adult-oriented content, and anti-heroes like Stone Cold himself.

YouTube video

Can’t get enough pro wrestling history in your life? Sign up to unlock ten pro wrestling stories curated uniquely for YOU, plus subscriber-exclusive content. A special gift from us awaits after signing up!

Want More? Choose another story!

Be sure to follow us on Facebook, X/Twitter, Instagram, Threads, YouTube, TikTok, and Flipboard!
Pro Wrestling Stories is committed to accurate, unbiased wrestling content rigorously fact-checked and verified by our team of researchers and editors. Any inaccuracies are quickly corrected, with updates timestamped in the article's byline header.
Got a correction, tip, or story idea for Pro Wrestling Stories? Contact us! Learn about our editorial standards here.

This post may contain affiliate links, which means we may earn a commission at no extra cost to you. This helps us provide free content for you to enjoy!

Be sure to follow Pro Wrestling Stories on Twitter @pws_official and Facebook @prowrestlingstories to keep up with the latest!