“Who Is Wrestling’s Greatest-Ever Monster Heel?” | Ask PWS

We were recently asked, “Who is wrestling’s greatest monster heel wrestler of all time?” This got us thinking…

Jos LeDuc was one of the nicest guys in the dressing room. But when he got in front of the camera, there was no telling what the Canadian lumberjack would do.
Jos LeDuc was one of the nicest guys in the dressing room. But when he got in front of the camera, there was no telling what the Canadian lumberjack would do.

We get many questions on social media, so we’re going to distill those queries and their answers into an occasional column. If you’d like your question featured in a future Ask PWS, feel free to shoot us a message on TWITTER or FACEBOOK.

Welcome back to another edition of Ask Pro Wrestling Stories, where we answer your questions about any and all arcane wrestling stories, personalities, trivia, and assorted nonsense. Mostly it’s the latter, but we always seem to have a good time, right?

Today I get to talk about some of my favorite wrestlers from the territory days, so let’s jump in.

From Kelsey in Johnson City, Tennessee: “WWE once set Braun Strowman up as a truly frightening MONSTER heel, but then they humanized him. The best heel wrestler will often break the rules or will exhibit appalling personality traits. Who would you consider to be the best heels ever in the business?”

The original Sheik immediately comes to mind on my list as the best heel wrestler. Ed Farhat terrorized Detroit for a generation, and his long and bloody wars with Bobo Brazil (and others) are legendary. But I’ve been watching wrestling for a long time, and two other guys stand out to me as the best heel wrestler … probably because I saw them both when I was very young.

The Mongolian Stomper was absolutely terrifying to me when I was a kid. Canadian tough guy Archie Gouldie wouldn’t talk on camera when he portrayed the Stomper in the Southern NWA territories, working on top in bloody brawls against babyfaces like Ron Fuller, Bob Armstrong, Austin Idol, etc.

One of my favorite things is when an aging Stomper turned babyface and revealed he could talk. He became the trainer for Austin Idol until Ric Flair paid the Stomper to turn on Idol in a memorable angle in 1983.

The setup: Idol had pinned Flair six weeks prior and was training furiously for a rematch with the NWA world’s champion, and Flair sent in a promo claiming he had found the “cure for Idolmania.” Here’s the segment in its entirety.

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Our Choice of Greatest Heel of All Time

But when it comes to the greatest and best heel wrestler I ever saw in person, it has to hands down go to Jos LeDuc.

What made LeDuc truly terrifying is that he would often adopt a low-key, serious promo style, where he talked in a reasonable manner. But then when the lumberjack lost it, look out.

When LeDuc showed up on TV, you had to watch him because the moment that he snapped, something memorable was going to happen. It also helped that he was a legitimate strongman, doing feats of strength like pulling city buses.

LeDuc was a big man, not so tall but around 300 pounds in the early 1980s. Working the Southern territories where the babyfaces were often under six feet and sometimes barely 200 pounds, LeDuc came off as especially vicious. Becoming the crazy, monster heel also extended his career.

He’d spent several years in the 1970s as a babyface, especially in Florida for Eddie Graham. He was absolutely over as an ass-kicking babyface until he turned on Jimmy Garvin in 1979.

For the next 10 years, LeDuc played crazy–and it worked. He drew money everywhere he went but mainly stayed in the South.

My favorite LeDuc moment was an unplanned spot where he heaves Jerry Lawler over the top rope and onto a table near ringside. I want to say *at* ringside, but that wouldn’t do the spot justice. LeDuc hurls Lawler like he’s going for gold in the Olympic King-tossing event.

The bump broke Lawler’s leg. That was one of the things that made LeDuc frightening, though: He was so strong that if he wanted to do something, he generally did it.

Oh, and when I tell you that LeDuc was scary–I mean for real scary–take a look at him swearing a blood oath to get Jerry Lawler in the Memphis Coliseum. It’s one of the most intense interviews I’ve ever seen in 40+ years of watching wrestling.

Jos LeDuc and His Ax – One of the Most Frightening Promos Ever to Take Place in Wrestling

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By the late 1980s, LeDuc was in the WWE, being managed by Frenchy Martin. But he was past his prime then and nowhere near the monster heel wrestler that had terrorized babyfaces across the country.

After a tour with FMWFMW in Japan in 1989, LeDuc retired from the ring except for a one-off tag team match with Phil Hickerson against Jerry Lawler and Jimmy Valiant in 1995.

LeDuc suffered from diabetes later in life and died on May 1, 1999, after developing a lung infection. He was 54 years old.

From Los Angeles, Ray asks about African-Americans and world titles: “You guys said Ron Simmons was the first Black man to hold a significant world heavyweight title. What about Bearcat Wright?”

Bearcat Wright held the WWA “world” title for Mike LeBell in Los Angeles. Of course, LA is a major media market, so you could absolutely make the argument for him.

There’s also the fact that Freddie Blassie defended the WWA title in Japan, so it’s certainly more of a “world title” than, say, Dick the Bruiser’s Indianapolis-based WWA title. But — BUT — LeBell’s WWA title was created when he pulled out of the NWA.

Up until then, the top title in LA was the Americas championship. Maybe it’s old-school, but for me, the touring champions were the “real” world titleholders back in the day.

To shoehorn the WWA into “world” title status would be like trying to recognize Tom Prichard’s 1988 CWF championship reign as a world title run. As much as I like Tom, that title wasn’t a world championship.

You can read more about Bearcat Wright and his title reign here.

That’s it for now. If you’d like to have your question featured in Ask PWS, shoot me a tweet: @BamaWriter, or send me an EMAIL.

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Bobby Mathews is a contributor for Pro Wrestling Stories as well as a veteran journalist whose byline has appeared in The Atlanta Journal-Constitution, The Birmingham News, The Denver Post, as well as other newspapers around the country. He's won multiple awards for reporting and opinion writing, and his sports journalism has garnered several Associated Press Managing Editors Awards. He has covered Division I college athletics and professional sports including MLB and NFL games. He has won awards from press associations in several states, including a General Excellence award from the Georgia Press Association while sports editor at The Statesboro Herald. He currently lives in suburban Birmingham, Alabama and can be reached on Twitter @bamawriter.