One of the most fascinating ‘what if?’ scenarios in wrestling surrounds the demise of WCW and the purported large-scale pay-per-view that was hailed to occur on May 6th, 2001, advertised as WCW Big Bang: The Creation Of The New WCW. With WCW now under the ownership of Vince McMahon, who would be running the show, what does the ‘New WCW’ mean, and what did this imply for the long term future of the company? We find those answers and more.
The WCW Big Bang Pay-Per-View – One of the Most Fascinating ‘What If?’ Scenarios in Wrestling History
The sale of World Championship Wrestling to Vince McMahon in March of 2001 sent shockwaves throughout the wrestling industry and its fanbase. After nearly a 6-year battle, the hotly contested Monday Night War was over, and WCW was absorbed into the then WWF corporate umbrella. While the WCW product had been suffering a slow death for several years for various reasons, they still had a loyal following. They had a fanbase that wanted an alternative to Vince McMahon’s show on Mondays.
One of the most fascinating ‘what if?’ scenarios surrounding the demise of WCW came in the April 2001 issue of ‘WCW The Magazine.’ More specifically, on the back cover, an advertisement was featured for a large scale pay per view coming on May 6th, 2001.
It was billed as "WCW Big Bang: The Creation Of The New WCW." It had fan’s interest piqued, to say the least, as people wondered what the ‘New WCW’ could mean, who would be running the show, and what did this mean for the long-term future of the company?. For those answers, we go back to late 2000 and the Turner Broadcasting System.
Ted Turner’s "Turner Broadcasting System" featured CNN, TBS, and TNT, in addition to other properties as well. In 1996 Turner merged his company with Time Warner, during which time he stayed on as Vice Chairman and Head of the Cable Networks Division.
WCW was featured prominently on the Turner Networks with Monday Nitro on TNT and Thunder on TBS. From 1996 until the spring of 1998, under Executive Producer and eventual President Eric Bischoff, WCW was on top of the wrestling world when it came to ratings, revenue, excitement, and momentum.
As history would later prove, however, the Monday Night ratings win streak for WCW would end on April 13, 1998, as Raw beat Nitro for the first time in 84 weeks. For the remainder of 1998, WCW and WWF traded rating victories. However, the advantage was shifting quickly to the WWF. This was the beginning of the end for World Championship Wrestling.
The decline and slow death of the company was well underway, and although WCW had been bleeding money since around 1998, Ted Turner had always resisted the idea of selling the company. Now, on the verge of hemorrhaging millions of dollars yet again, Turner was ready to listen. In late 2000, then-Vice President of Turner Entertainment Brad Siegel informed Eric Bischoff he could begin shopping WCW to potential buyers.
WCW Big Bang was to be the first pay-per-view under new WCW management and likely would have been held at the newly built 3,000-square-foot Hard Rock Cafe arena in Las Vegas, Nevada.
In a 2016 WWE interview, Bischoff referred to the process of shopping WCW as a "Wall St. dog and pony show." Shortly after that, Bischoff found a couple of interested investors in Brian Bedol and Steve Greenberg of Fusient Media Ventures. Bedol and Greenberg’s claim to fame was founding the ‘Classic Sports Network’ in 1995, which was later sold to ESPN in 1997 for $175 million and rebranded ‘ESPN Classics.’
Bischoff and Fusient Media Ventures were able to raise $67 million towards the purchase of WCW in late 2000. One potential snag came up as Brad Siegel informed Eric Bischoff that the sale was contingent upon TBS retaining minority ownership of WCW and a 10-year agreement to air the shows on TBS. Bischoff had attempted to kick tires on a few other potential TV deals (including the FX network) in the meantime but was unsuccessful. Although Bischoff and Fusient couldn’t find an alternative network to air WCW programming, they had grand designs on heading out west to set up shop.
In that same WWE piece from 2016, former WCW Creative and Production team member John Laurinaitis said, "The plan was that WCW would move to Las Vegas and do weekly tapings out of the Hard Rock Cafe, which was building a 3,000-square-foot arena at that time.” Laurinaitis would later state that part of the company would be based out of Los Angeles.
Bischoff and Fusient had a plan in mind for WCW to go dark for a period of time and then come back strong with the ‘Big Bang’ event. "We were going to shut it down for a period of time, then relaunch," Bischoff explained. "We needed a clean piece of paper to draw on. We couldn’t reach into the trash, pick out the crumbled and trampled creative — that had been WCW for the last year-and-a-half — and try to make people feel good about that again. For the relaunch to feel like one, it had to go away. The thinking was, let’s get people talking about the new WCW and what it was going to look and feel like.”
In keeping with the new ‘look and feel’ of WCW, Eric Bischoff contacted a familiar name in the business, Joey Styles. As a play-by-play man, Styles had been the voice of ECW for years and had no desire to leave. However, that all changed in January of 2001 when ECW ran its last pay-per-view, ‘Guilty As Charged.’
With no more TV tapings on the horizon and ECW in financial disarray, the ever-loyal Styles began communicating with Bischoff. "Eric sent me to meet with Brian Bedol in Manhattan to talk about what I would do for WCW," admitted Styles. "I would be the lead announcer, and I would work in digital media. I did not agree to do this with Eric until it was obvious that ECW was finished."
Joey Styles, Don Callis, and even Jerry ‘The King’ Lawler were in talks to become the voice of the ‘New WCW.’
Discussions even went as far as deciding who Styles would be sharing the broadcast booth with.
"I suggested Don Callis, who was my color commentator for ECW pay-per-views, to Eric," Styles said. "He and I were a very good team. I heard rumors that my other announcer was going to be Jerry ‘The King’ Lawler, who at the time was not with WWE."
Here’s where the story takes a turn. While Bischoff and Fusient Media Ventures worked to secure funding to purchase WCW, a business deal to merge AOL and Time Warner/Turner Broadcasting was coming down the pipe.
The Federal Trade Commission cleared the deal on December 14, 2000, and gave its final approval on January 11, 2001. AOL and Time Warner were now one and the same, and one of their shared properties was WCW.
Around the time of the AOL/TimeWarner merger, Bischoff and Fusient Media carried on business as usual and even went as far as to hold a press conference to announce their pending acquisition of WCW. As far as the wrestling world knew, WCW was soon going to be owned by Eric Bischoff and his partners at Fusient Media Ventures.
WCW had lost between 60-80 million dollars in the year 2000. After the merger between AOL and Time Warner in January 2001, an executive named Jamie Kellner became Chairman and CEO of Turner Broadcasting Systems. He soon decided that in addition to the massive financial loss, WCW did not fit into the new style and direction of the network and gave them a deadline of March 26th, 2001, to cease production.
Facing extinction, WCW needed a hail mary in the form of new ownership to survive, and the Bischoff/Fusient Media deal seemed inevitable. However, without a TV deal, WCW was now basically worthless to any potential investors.
It was around this time that Eric Bischoff answered his cell phone while on a beach vacation. The call was from one of his partners at Fusient Media Ventures informing him that they were backing out of their financial commitment to purchase WCW due to the extreme drop in value without a TV deal. Bischoff was shocked and crushed.
On the March 19th, 2001 episode of Nitro, Bischoff was live via telephone. He addressed the live audience as well as those watching on TV:
"For those of you in the arena and all of you watching around the country this evening, I would very much have chosen to be there tonight in person as I could be, but given everything that’s going on tonight, that’s not possible. Many of you may know that for the past six months, I’ve been working with a group of people whose goal was – and is – to acquire World Championship Wrestling and to grow it once again to becoming a competitive, dominant wrestling organization worldwide.
“But recently, we’ve hit a couple of roadblocks that may be, in fact, brick walls, and while it is still in my power, I want to do something befitting what could be very well the last night of wrestling on the Turner networks. Given that wrestling has been such an important part of Turner’s history for the past 29 years, I’ve been thinking over the weekend on what I could do to provide an exciting program that this historic event should be.
“To that end, I want to make an announcement now that next Monday night in Panama City is indeed going to be a “Night of Champions.” By that, I mean every championship will be up for grabs, starting with the World Cruiserweight Championship, the Cruiserweight Tag Team Championships, the World Tag Team Championship, the US title, and the World Heavyweight will also be up for grabs next Monday night at Panama City. And Scott Steiner, Booker T, I want you to be aware now that your match is a “Title vs. Title” match.
“The contracts are prepared. A WCW representative is standing by to ensure that the contracts are executed. Read them carefully, sign them, be prepared to defend your titles next Monday night. And also, given the historic nature of this occasion and my relationship with this company for nearly ten years, I wanna personally extend an open invitation to any former – and I mean any former – World Heavyweight Champion in WCW to join us in Panama City and don’t be afraid to bring your boots with you."
Enter Vince McMahon.
Vince had quietly been exploring a purchase of WCW for some time. One of the hold-ups was that WCW aired on TBS/TNT, and the WWF had an exclusive television deal with Viacom. Well, of course, now that AOL/Time Warner had decided they no longer wanted to feature pro wrestling on its networks, Nitro and Thunder no longer had a home. Vince McMahon now had nothing but an open road ahead of him, and the sale of WCW moved quickly from there. On Friday, March 23, 2001, a press conference was held announcing the sale of WCW to the WWF. The Monday Night War was over. WCW had been defeated and purchased by its own competition.
Would the “New WCW” and Big Bang Pay-Per-View Been Successful Had Everything Gone to Plan?
Nearly 18 years later, the allure and mystery of the potential ‘WCW Big Bang’ pay-per-view remains one of the most fascinating ‘what if’ scenarios in wrestling history. Not only was it an advertised, promoted PPV that never ended up taking place, but it was also supposed to be so much more.
Eric Bischoff truly wanted to change the direction, look, and feel of WCW moving forward if he could purchase the company. He had been writing new creative for top tier wrestlers, planning to move the organization’s home base to Las Vegas, and tape weekly TV shows in a 3000-seat venue at the Hard Rock Cafe that was being built at the time. Bischoff hoped to start small and eventually get back into competition with Vince McMahon and the WWF.
However, skeptics will say that with WCW’s track record since 1998/1999, this may have been just another reboot that failed shortly after it began. Fans had already witnessed Bischoff play a large role in WCW’s steep decline. He gave out insanely rich contracts and creative control to wrestlers past their prime, failed to build new talent to stabilize the company for the future, and was sent home in 1999.
After this, fans watched many failed experiments, such as relaunching the nWo in December 1999 as ‘nWo 2000’, the ‘New Blood’ versus the ‘Millionaires Club’ in spring of 2000, Vince Russo and David Arquette each having a run as WCW Champion, on and on it went.
While we will never know what might have happened at WCW Big Bang on May 6th, 2001 and beyond, it’s always fun to look back at the possibilities of what might have been. Under new ownership, with a new TV deal, a better corporate structure, and dedication to building from the ground up, this truly could have been "The creation of the new WCW," as it was billed. At the very least, it would’ve continued to give fans an alternative to the WWF.
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