Bruno Sammartino – “Our Forever Champ” Remembered

Remembering Bruno Sammartino, who passed away on April 18th, 2018. If you’re of an age where you were blessed to see him live – where the love for this impossibly charismatic man was palpable – you’ll never forget the deafening roars!

Bruno Sammartino over the years.
Bruno Sammartino over the years.

Memories Of Bruno Sammartino at Madison Square Garden

On June 24th, 1974, I attended my very first wrestling show at Madison Square Garden.

"The Hollywood Fashion Plate" Freddie Blassie and Nikolai Volkoff took on Chief Jay Strongbow and Bruno Sammartino in the main event.

Nearly a half-century and thousands of live matches later, there isn’t a wrestler I love more than Bruno.

When he passed away on April 18th, 2018, I cried out, "No!" in disbelief as the messages and e-mails started to pour into me.

It’s not every day your childhood hero dies.

Bruno Sammartino at 82 had "the same body" as Bruno at 42.

Wasn’t he "The Italian Strongman?" A real-life Superman?

A melancholy swept over me.

"If Bruno were a mere mortal, what’re my chances of getting out of here alive?" was an odd thought that popped into my head while trying to process this loss.

The death of Bruno Sammartino hit me like a brick.

"Hailing from Abruzzi, Italy…" the old school announcer bellowed.

Without a note of blaring music or hint of pyro, this barrel-chested powerhouse walked down the aisle in a plain pair of tights, and the building erupted in sheer joy, excitement, and pandemonium.

"Bruno! Bruno! Bruno!" we’d chant until hoarse.

And month after month, year after year, during his second legendary reign, he’d face a revolving door of larger-than-life supervillains straight out of Marvel Comics, many of whom towered over him.

There was the monstrous Nikolai Volkoff, who could make fruit explode in his hands.

"The Mormon Giant" Don Leo Jonathan.

Killer Kowalski, who ripped Yukon Eric’s ear off, someone many regard as one of the greatest heels of all time.

Bruno’s former friend, Spiros Arion, who turned on Jay Strongbow and challenged Bruno for three straight months at the Garden before Bruno finally vanquished him in a "Greek Death Match."

The 6’9 gigantic former NFL star, "Big Cat" Ernie Ladd.

"The Russian Bear" Ivan Koloff, who had vanquished Bruno once before, and you could hear a pin drop that night, so shocked and heartbroken were his fans.

The fierce Waldo Von Erich and Baron Von Raschke, both in German WWII regalia.

A young Stan Hansen and Bruiser Brody making their mark.

Olympic strongman Ken Patera.

The "Maniac" John Tolos hot off of L.A. TV.

"Big" Cowboy Bobby Duncum.

Returning former champ with the deadly heart punch, Stan Stasiak.

There were wild and wacky challengers- Buggsie McGraw and George "The Animal" Steele.

The colorful Valiant Brothers headlined MSG four times against Bruno and partner Jay Strongbow- the bleached blondes led by Bruno’s nemesis Captain Lou Albano.

And, of course, arch-rival Superstar Billy Graham, "The man of the hour, the man with the power, too sweet to be sour…"

What they did was "meat and potatoes" – tests of strength, brawling, but, my God, did it ever work.

On one occasion, Superstar "quit" mid-match, and special guest ref, 400-pound Gorilla Monsoon, ran after him into the dressing room, threw him on his shoulders, carried him to the ring, and dumped him back in where a waiting Bruno pounced on him like a lion on his prey.

The roar was absolutely deafening. And unforgettable.

And as a skinny teen in awe of this amazing physical specimen, I’d go month after month, never tiring of our champion. I’d savor each and every fantastic comeback after his taking a horrendous pounding.

Subconsciously it was as if I were finally beating up those school bullies, and it was a beautiful thing to vicariously experience.

And while guys like Andre and Dusty never once stopped to sign autographs for us kids or even acknowledge us, Bruno was a champion outside the ring as well.

We’d wait by that MSG door, and he always had a friendly word, sign whatever we put in front of him, and there was even that oh, so powerful handshake for us star-struck kids.

And now he’s gone.

Thank you so much for those magical nights.

The sound of "Bruno…Bruno…Bruno…" still magically rings in my ears and my heart some forty years later.

Rest in peace, our forever champ.

Bruno Sammartino in his younger days inside the ring with a title belt on.
“Our Forever Champ” Bruno Sammartino.

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Evan Ginzburg is the Senior Editor for Pro Wrestling Stories and a contributing writer since 2017. He's a published author and was an Associate Producer on the Oscar-nominated movie "The Wrestler" and acclaimed wrestling documentary "350 Days." He is a 30-plus-year film, radio, and TV veteran and a voice-over actor on the radio drama Kings of the Ring.