Richard Steinberg is a retired Corporate Advertising, Marketing, and Research Executive with credentials covering all facets of television, professional sports (including MLB, NFL, NHL, NBA, roller derby, and professional wrestling), and consumer package goods. His resume includes time spent in senior-level positions with a prominent New York advertising agency, the CBS television network, Turner Broadcasting System, Inc., and Coca-Cola USA. One of his most unique engagements was the Director of Marketing Services for World Championship Wrestling (WCW). Following his time at WCW, Steinberg turned down the opportunity to become VP of Marketing for WWE (then WWF). Even Linda McMahon fixing him a chicken sandwich in her and Vince’s home kitchen wasn’t enough to make him go another "two out of three falls" in pro wrestling!