Today in Pro Wrestling History (July 9): Infamous Bash at the Beach Incident

Today in Pro Wrestling History: On July 9th, after Jeff Jarrett is ordered to lay down for Hulk Hogan and allow him to win the WCW World title, Vince Russo goes on a tirade and publicly fires The Hulkster.

Today in Pro Wrestling History (July 9): Infamous Bash at the Beach Incident

Today In Pro Wrestling History July 9

In what has now become a part of wrestling lore and often recounted as one of the final death knells of the company, the ultimate swerve backfired. Hogan would depart the company – for real – and file legal action against Russo and WCW for defamation of character and breach of contract.

The initial plan had The Hulkster reportedly coming back to fight in a title vs. title match in the future. Instead, Booker T emerged with the belt, and Hogan never wrestled for WCW again.

“Three weeks ago, I left WCW…and quite frankly, I didn’t know if I was gonna come back. And the reason I didn’t know if I was gonna come back or not is because, from day one that I have been in WCW, I’ve done nothing, nothing but deal with the BS of the politics behind that curtain. The fact of the matter is, I’ve got a wife, I’ve got three kids at home, and I really don’t need this ****.

“But let me tell you the reason why I did come back. I came back for every one of the guys in that locker that week in, week out, bust their *** for WCW. I came back for the Booker T’s, I came back for every single guy in MIA, I came back for the Animals, I came back for Jarrett, I came back for the guys behind that curtain that give a **** about this company.

“And let me tell you who doesn’t give a **** about this company, that politician Hulk Hogan. Cause let me tell you people what happened out here in this ring tonight. All day long, I’m playing politics with Hulk Hogan because Hulk Hogan tonight wants to play his creative control card. And to Hulk Hogan, that meant that tonight, in the middle of this ring, when he knew it was BS, he beat Jeff Jarrett.

“Well, guess what? Hogan got his wish, Hogan got his belt, and he went the hell home, and I promise everybody or else I’ll go in the grave, you will never see that piece of **** again! But I also, I sat out there in the people just like you, and I know you paid good money to come here tonight, and nobody is gonna be ripped off here tonight.

“So Hulk Hogan now has the WCW belt, and Hulk, let’s refer to that as the Hulk Hogan Memorial Belt because from here on in, that belt doesn’t mean ****! Because there will be a new WCW belt, and as far as I’m concerned, that belt still belongs to the one guy that busts his *** week in and week out in the middle of this ring. And you people can love him and hate him, but he doesn’t screw anybody back there, and that’s Jeff Jarrett.

“Now hold on a minute, Jeff Jarrett is still the official WCW champion, but he will defend that title in this ring tonight. And he will defend that title against the son of a bitch back there who for fourteen years has been bustin’ his *** in WCW and can’t get a break because of the Hulk Hogans! And I’m talking about Booker T! Booker T and Jeff Jarrett are the two reasons why I’m in this stinkin’ business to begin with! So tonight in this ring, for the WCW title, two deserving guys, Jarrett and Booker will compete for the WCW…and tear this house down! And Hogan you big bald son of a b****, kiss my ***!”

We have another great story about Hulk Hogan, take a look at it right here:ย Hulk Hogan, Kevin Nash, and the Fingerpoke of Doom!

Canโ€™t get enough pro wrestling history in your life? Sign up to unlock ten pro wrestling stories curated uniquely for YOU, plus subscriber-exclusive content. A special gift from us awaits after signing up!

Want More? Choose another story!

Be sure to follow us on Facebook, X/Twitter, Instagram, Threads, YouTube, TikTok, and Flipboard!

PWSTees Ad

Pro Wrestling Stories is committed to accurate, unbiased wrestling content rigorously fact-checked and verified by our team of researchers and editors. Any inaccuracies are quickly corrected, with updates timestamped in the article's byline header.
Got a correction, tip, or story idea for Pro Wrestling Stories? Contact us! Learn about our editorial standards here. Ever wanted to learn more about the people behind Pro Wrestling Stories? Meet our team of authors!

This post may contain affiliate links, which means we may earn a commission at no extra cost to you. This helps us provide free content for you to enjoy!

Be sure to follow Pro Wrestling Stories on Twitter @pws_official and Facebook @prowrestlingstories to keep up with the latest!