nWo Logo: Secret Disney Origins WCW Never Shared

Description

Winter Park, Florida. Summer, 1996. While the eyes of the world were fixed on Atlanta’s Olympic Games, a different kind of history was quietly taking shape a few hours south. Inside the bustling backlots of Disney-MGM Studios, a young artist named Jenni Sloan was about to leave a mark on professional wrestling that would outlast any gold medal. She wasn’t a wrestler, a booker, or even a fan. But in just sixty minutes, armed with little more than a stack of floppy disks and a vague brief, Sloan would create the logo that defined an era, fueled a billion-dollar brand, and became the calling card for wrestling’s most infamous faction: the New World Order. What began as a simple, low-budget assignment would become one of the most recognizable symbols in sports entertainment history. Yet for decades, the real story behind the nWo’s rebellious black-and-white emblem—and the woman who designed it—remained hidden in the shadows… until now, with this exclusive excerpt from Beyond Nitro: Untold Stories from the WCW Era by Guy Evans (available now).