No matter your age, there is an era of the WWE logo that brings back an instant wave of nostalgia for most long-term wrestling fans.
Whether it graced the box of your favorite wrestling figure, the loading screen of a classic video game, or, more recently, on the start-up of the WWE Network, a lot of wrestling memories come complete with the company watermark sitting in the bottom corner of the screen.
The original logo is simple and served as a placeholder until VKM’s masterplan came into full effect. Just W.W.F. in no thrills black font over a stretched globe, the same stretched globe would be used on later versions of the Intercontinental title, which also debuted in 1979.
The classic WWF logo featured two “W’s,” one on top of the other, with two lines on the right-hand side forming the “F,” a basic foundation that continues today. It emulated a logo more akin to that of a television network, a simpler design, and easier to sell on a global market.
In 1994 they adopted a more "cartoony" way of identification whilst still keeping true to the legacy and reputation they had built over the course of the last 12 years.
The new "scratch" logo debuted in 1997 around the time of Survivor Series. The new logo design was originally placed on top of the old new-gen design as the company gradually changed into its new direction.