In professional sports, the name of the game is winning championships, but upsets make for great stories too, and fans love talking about them.
His name was promptly changed to 1-2-3 Kid, and it is an upset that still resonates amongst fans today.
The Iron Sheik claimed victory in front of an outraged and confused crowd.
Filled with youthful exuberance, "Wildfire" Tommy Rich became an NWA world champion.