And with Vince McMahon in charge, many wrestlers began looking like they lived in the weight room. Some would call this an unhealthy obsession with muscles, and it peaked in 1990 when he formed the ill-fated World Bodybuilding Federation.
“A whole rack of U.S. tested grade A prime beef!” was promised for the first-ever WBF Championship brought to you by ICOPRO (Integrated Conditioning Programs). There was a lot of pomp and circumstance attached.