Working under the name Cactus Jack Manson, Foley quickly established himself as a force to be reckoned with within the stable of heels.
In his debut match, he was pitted against Bruiser Brody, which he lost.
Eric Embry had the job of booker at WCCW from 1989 until 1991, under the watchful eye of Jerry Jarrett and the Memphis office of his CWA wrestling organization.
The following year, with everything in place, saw several feuds in the USWA, including a hot rivalry between Eric Embry and heel Billy Travis.