The Night of the Greatest Promo of All Time

Steve Austin

Paul Heyman remembers the night the young, down-on-his-luck Steve Austin composed one of the greatest promos of all time.

Paul Heyman: "It was about 1 am, or a half-hour after we started taping interviews when he leaned into semi-whisper with that unmistakable gravelly voice."

"Steve and I had worked together in 1991 and 1992 when he was the WCW World Television Champion and part of The Dangerous Alliance."

"As a courtesy, I offered Austin the opportunity to do his promos early. I always thought Steve was a first-class promo guy who was just never given the opportunity to let his real persona come out."

"But Austin didn’t want that courtesy. He wanted to be competitive. ‘If it’s all right with you,’ he said, ‘I’ll go last!’

"It’s that desire, that competitive spirit, that insatiable craving to be number one, that propelled him above guys like Shawn Michaels, Bret Hart, The Undertaker, and everyone else."

"He got up, walked around, and got in ‘the zone.’ Steve knew it was true. He knew his talent was matched only by his need to be the best. He knew he could do it."

Swipe up to read the full story!