Steve Austin – The Night of the Greatest Promo of All Time

Paul Heyman remembers the night a young, down-on-his-luck Steve Austin composed one of the greatest promos of all time.

"It was about 1 am, or a half-hour after we started taping interviews when [Steve] leaned into semi-whisper with that unmistakable gravelly voice."

"As a courtesy, I offered Austin the opportunity to do his promos early. I always thought Steve was a first-class promo guy  who was just never given the opportunity to let his real persona come out."

"But Austin didn’t want that courtesy. He wanted to be competitive. ‘If it’s all right with you,’ he said, ‘I’ll go last!’"

"At around 4 am. Steve turned to me and asked, ‘What do you want me to say?’ The answer was easy. ‘Tell everyone the truth. Tell them you’re going to be the biggest superstar this industry has ever seen.’"

“He sat down and said, ‘Alright, I’m ready.’ What happened next is one of those moments you never forget. It left everyone in the room speechless.”