Bruno Sammartino took the wrestling business seriously — so seriously, in fact, that he refused to break kayfabe longer than almost anyone else from his era.
Bruno's straightforward, no-nonsense attitude allowed generations of fans in the northeast United States to believe in him, and he didn’t want to let those fans down.
Freddie Blassie had just finished up as WWA "world" champion in Los Angeles. Bruno Sammartino was in the middle of an epic 7.5-year run as the WWWF champion.