Ted DiBiase – The Art of Being a Million Dollar Heel

The “Million Dollar Man” Ted DiBiase

Photo Credit: WWE.

When you think of the make-up of a perfect heel (or bad guy in wrestling), it’s hard not to think of one man who was a mainstay on WWF television throughout the late ’80s to mid-’90s — the "Million Dollar Man" Ted DiBiase.

He wore a gold-studded, dollar-sign-covered suit and, in time, a custom-made, diamond-encrusted, and self-awarded "Million Dollar Championship" belt.

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Spending Spree and Ring Stunts

Photo Credit: WWE.

Ted DiBiase would often throw money around in and out of the ring — buying drinks for entire bars, overtipping, and purchasing small items with $100 bills in a bid to make his “Million Dollar Man” persona seem more real.

DiBiase would also invite fans (including a young Rob Van Dam and a then-unknown Linda McMahon) into the ring to perform humiliating acts, such as kissing his feet in a bid to win some of his money.

Onstage Bet: The $500 Ball Bounce Drama

Photo Credit: WWE.

In one memorable moment, DiBiase invited a young boy onto the stage and told him if he bounced a ball 15 times in succession, he would pay him $500. After the 14th bounce, DiBiase kicked the ball away, sending the boy home without pay.

In “good guy” fashion, according to DiBiase’s autobiography, everybody who wasn’t paid on-camera was paid off-camera. This young fan was no exception.

“We didn’t really jilt the kid,” DiBiase explained. “Now, I did a lot of that at live events, where there was no television. It was improv.

$300 Antics: Building Character On and Off Camera

Photo Credit: WWE.

“I had 300 bucks at my disposal all the time that helped get the character over. I would hand-pick somebody out after an event and do something stupid to see if I could buy them. But anytime we did it on television, it was pre-arranged and determined.

“The kid got the money before we ever did the show."

He recalled joking backstage that he would need an armored car to get out of the building after that basketball skit.

Ted DiBiase Reunites with ‘Basketball Kid’ Years Later in Omaha, Nebraska

Photo Credit: WWE.

“I keep waiting for that kid to come up and walk up to me. He’s probably about 6’5″ now. He’s going to walk up one day, ‘Remember me? The one that dribbled the basketball for you?’"

As it turns out, Ted DiBiase did end up meeting this kid by sheer chance at a car rental place in Omaha, Nebraska!

Reunion with ‘Basketball Kid’ in a Car Rental Moment

Photo Credit: WWF.

In an interview with WrestleZone Radio, DiBiase said, “I am renting a car, and this guy taps me on the shoulder, so I turn around. I am looking at his chest. I look up at this guy who is about 6’6.″ He looks at me and goes, ‘Good to see you, Mr. DiBiase. Can I help you find a car? I am the manager here.’

“I said, ‘Sure, help me find something that can fit both of us!’

From Basketball Bet to Lakers Draft Mention

Photo Credit: WWE.

“He said, ‘By the way, do you remember that kid you did that thing with the basketball?’ It was just the look on his face, and I go, ‘No way!’ He goes, ‘It’s nice to see you again!’ (Laughs) I ran into that little boy as a full-grown man.”

“It got better,” DiBiase continued. “He goes, ‘I actually went to college on a basketball scholarship!'”

“That was too much. I said, ‘See what I did for ya!’ We both laughed, and he said, ‘Well, I got drafted by the Lakers, but I didn’t make the final cut.’ He was obviously doing pretty good for himself.”

Was the Money Ted DiBiase Had in WWE Real?

Photo Credit: WWE.

So were the wads of cash his character flashed around his own money? Ted DiBiase explains:

"That was [the WWF’s] money! I told Vince that I couldn’t possibly keep track of all this money. And he would always tell me: ‘Where the opportunity presents itself to get the gimmick, overdo it.’ In other words, if I walk into a bar and the situation’s right, I buy a round for the house.

Gum, Toll Booths, and Random Acts of Generosity

Photo Credit: WWE.

"I’ve literally gone in and just picked up a pack of gum and thrown a C-Note down or gone to a quarter toll booth and given them a hundred dollar bill. The guy goes, ‘Is that all you got, pal?’

"I go, ‘Yeah. That’s all I carry – I’m the Million Dollar Man!’ (laughs ) They’d mumble under their breath and then make the change.

"I’d pick up people’s hotel bills and expenses just off the cuff—many, many things just like that.

"At the same time, I’ll say this; I appreciated the fact that Vince would have faith in me to do that and realized that I would not abuse the privilege. And I never did."

Playing the Role of Heel

It took dedication on the part of Ted DiBiase to master the art of being a bad guy. In an interview with WNS Podcast, DiBiase described:

"There are two different types of heels.

"There’s the ‘tough-guy’ bad guy…and the tough-guy heel will always eventually become a good guy because people love tough guys.

"But if you’re [like me] a…what I call a…(laughs) well, there’s no other word for it, a ‘chicken’ heel…

Skill, Shortcuts, and Playing the Coward

Photo Credit: WWE.

"In other words, when I go out there, I show the people that I can wrestle, I show them that I can go, I show them I’ve got the skill, and yet, I take the shortcuts.

"And not only do I take the shortcuts – I’m a coward.

"I talk real big, and then when somebody gets in my face, I kind of back off and send [bodyguard] Virgil in to do the work for me.

Embracing the Hate and Entertaining Fans

Photo Credit: WWE.

"That’s the best kind of heel. Because people never, ever get tired of seeing somebody kick that guys butt.

"A tough guy heel, eventually the fans get behind him.

"The fans never got behind me – they always hated me. And I was very proud of that."

"DiBiase continued, "It’s all about entertaining the people. It’s good to know when you make that connection.

"Being a heel is more fun because you’re not really being yourself – well, most guys aren’t anyway (laughs) – you’re going out of your way to make the people hate your guts.

From Boos to Autograph Requests in Minutes

Photo Credit: WWE.

"It’s funny though, at the arena they yell and scream at you, even throw things at you, and then, 15 minutes later when the show’s over, you get back to the hotel lobby, or like back in the old days we’d stop down the road to, you know, get a sandwich or something, and the same kid that was screaming profanities at you walks up to you with a pen and a piece of paper and says, ‘Can I have your autograph?’" (laughs)

Why Ted DiBiase Was Never a Champion in the WWF

Despite having an in-ring career spanning almost fifteen years with various championships outside of the WWF and many notable feuds with main-eventers such as Hulk Hogan, Randy Savage, and Jake’ The Snake’ Roberts, the Million Dollar Man never held a world title in the company.

While there was discussion about him winning the title at WrestleMania IV, those plans were ultimately scrapped. Was the Honky Tonk Man to blame? Here, Dibiase and Honky Tonk Man give their versions of the story:

The Intended Victory and Potential Hogan Showdown

Photo Credit: WWE.


"There was a lot of talk that at WrestleMania IV, the tournament – that I would win it. That was the initial plan. I would win it and have my run with Hogan…”

How Steamboat’s Departure Led to a 64-Week Championship Run

Photo Credit: WWE.


"[Ricky] Steamboat was leaving.

He was the one that got the [Intercontinental] belt from Savage and up and quit the company, saying, ‘I want to go home and spend time with my wife and children.’

Of course, if you have a championship belt, you don’t go home and spend time with your wife and children. You have to be on the road, and [Vince] said, ‘This guy wants to go and do this, and I got to have the belt in a town.’

I just happened to walk by [in the hallway], and Hogan said to Vince, ‘What about him?’

Vince pulled me aside and told me what he wanted to do.

I said, ‘Listen, if you give me that belt, I don’t want a day off.’

And I ran with that belt for 64 weeks…"

Honky Tonk Man, Randy Savage, and the Shift to a Babyface Turn

Photo Credit: WWE.


"You gotta satisfy a lot of people, and someone said Honky Tonk Man didn’t want to drop the Intercontinental belt to Randy Savage. And they wanted to make Randy happy too, so somebody came up with that idea to turn Randy babyface…”

The Importance of Respect and TV Treatment in Wrestling Deals

Photo Credit: WWE.


"[Refusing to drop the title to Savage] wasn’t the fact of losing the belt [itself]…I had a deal with WWE and Vince – a handshake deal. There were no contracts back then. ‘I’ll do anything you want if you give me an opportunity. If I do good, pay me. If I don’t do good, I’ll pack my bags and move down the highway.’

All I said was, ‘Treat me good on TV. Take care of me on television.’

Back in the old days, us old guys always believed that if they destroy you on television, you’re pretty much destroyed.

Savage’s Career Boost and DiBiase’s World Title Miss

Photo Credit: WWE.


It did Savage’s career better than mine because he became World Champion as opposed to being the Intercontinental champion again.

For that reason, Ted DiBiase – who still has a little animosity towards me – though not a lot – Ted never got to be world champion…"


"Wrestling is a business, and of course, I guess if you’re given the title, you’re getting marked as the best…but that’s not necessarily always true.

A belt is a gimmick in our business. It’s a status symbol.

Creating the Million Dollar Belt: Ted DiBiase’s Heat-Generating Masterstroke

Photo Credit: WWE.


So the question was posed to me: ‘What would get you more heat, Ted, If you didn’t win the belt? Or if in your arrogance you thumbed your nose at it and created your OWN belt…’

And I said, ‘That’s the ticket.’

And it was.

Today, you talk about a conversation piece. Everybody wants to take a picture with the Million Dollar Belt and me.

The Million Dollar Belt made me more money than the WWF Title ever would have…”


"I don’t see why he was mad…the Million Dollar Man got the same perks as the world champ anyway!"

Ted DiBiase’s Wrestling Evolution: From Managerial Roles to Ministry Beyond the Ring

Photo Credit: WWE.

After a few runs with the WWF Tag Team Championship with Irwin R. Schyster, DiBiase’s in-ring career ended in 1993. However, his’ Million Dollar’ persona lived on for some years as a manager and mouthpiece for Bam Bam Bigelow, Sycho Sid, and of course, ‘The Ringmaster’ Steve Austin.

He would later jump ship to WCW and temporarily join the nWo as "Trillionaire Ted," a play on "Billionaire Ted," the WWF-given nickname of Ted Turner.

After stepping away from the ring completely, DiBiase was on the WWE creative team for a year and a half, and in stark contrast to his on-screen (and sometimes off-screen) persona, he is now a Christian minister.

The Inspiration Behind the “Million Dollar Man” Character

Photo Credit: WWE.

As for the "Million Dollar Man" character, it is no secret where the inspiration behind the character came from. On the recommended Something to Wrestle with Bruce Prichard podcast, Prichard told the story of the time he was sitting in the first-class cabin with Vince McMahon on a flight, back when smoking was permitted on planes.

"We were flying along, and the guy sitting back in 2B takes a cigarette out [and] lights the cigarette. And then, he starts to smoke his cigarette. Vince turns around, and he goes, ‘Hey pal, I’ll give you $100 if you put that cigarette out.’

McMahon’s Negotiations and the Stubborn Smoker

Photo Credit: WWE.

"The guys said, ‘No, man, I’m good. I want to have my cigarette. I’m in the smoking section. I want to have my cigarette.’

"‘I’ll give you $200, pal. Put the cigarette out.’

"The guy keeps smoking. He goes, ‘Look, I want to have my cigarette, okay? I’m fine. I paid for this seat.’

"[McMahon] goes, ‘I’ll give you $500, pal. Put the cigarette out, alright?’

Vince McMahon’s Million Dollar Moment: Negotiating with a Stubborn Smoker

Photo Credit: WWE.

"The guy says, ‘Hey man, I paid for my seat. I just want to smoke my cigarette.’

"[McMahon] goes, ‘I’ll pay for your seat, and I’ll still give you another $500. Just put the cigarette out.’

"The guy finally puts his cigarette out, and Vince is peeling off hundreds to give this guy money to put his cigarette out. And I just looked down, I go, ‘Man, you are The Million Dollar Man!’

"That’s when it all clicked [for] me because it was, ‘Everybody’s got a price, pal. God, it doesn’t matter. Everything’s for sale. Everybody’s got a price for The Million Dollar Man. Do you understand now?’ And it clicked. But that was Vince in real life. That was real life  that actually happened."

The Real Bret Hart

Bret Hart.
Photo Credit: WWE.

Bret Hart has had a lot to say about his peers, but what do they have to say about him?

These twelve surprising stories paint a clear picture of who the real Hitman is!

12 Times The WWE Failed To Recognize Talent: Notable Hall Of Fame Omissions

These twelve legends are more than worthy of a WWE Hall of Fame induction but have been done wrong despite being on Vince's radar for years.
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We pay tribute to the legends who were done wrong by Vince McMahon, despite being clearly on his radar. Sadly, many of them will never receive this honor.

Read: 12 All-Time Legends the WWE Hall of Fame Did Wrong

Rick Rude: A Ravishing Man with a Tragic End

Rick Rude was more than "Ravishing."
Photo Credit: WWE.

“He refused to budge.”

Rick Rude was a unique, once-in-a-lifetime kind of wrestler. He went by the nickname “Ravishing” — and rightfully so. He had a solid moveset, great looks, and unbridled arrogance with the in-ring skill to back it up. He played hard in the ring but even harder out of it.

Learn His Tragic Story.

Wrestling Injuries That Ended Careers Too Soon

Tyson Kidd and Cesaro with some tandem offense on Kofi Kingston.
Photo Credit: WWE.

“When I hit the mat, I knew my neck was broken and that I was paralyzed.”

These individuals’ lives were irrevocably altered while doing what they loved.

Greg Valentine’s Defiant Act Behind The WWE Intercontinental Championship Belt

Greg Valentine on His Career and the Tragic Fate of His Destroyed IC Title
Photo Credit: WWE.

When Greg Valentine and Tito Santana met on July 6, 1985, in a steel cage in Baltimore, Maryland, Santana got the victory to reclaim the title. Valentine responded by retrieving the championship and destroying the belt, beating it repeatedly against the cage and tearing the gold away from the leather.

"I had to give the belt back to Tito after that angle," Valentine said. "And one day, when I saw him a few years ago, I asked whatever became of that belt, because Tito kept it after that angle. What he responded with broke my heart.”

Read: Greg Valentine on His Career and the Tragic Fate of His Destroyed IC Title

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