Glacier: Secret History on Eric Bischoff’s Frigid WCW Failure

Cold as Ice: The Ill-Fated Debut of Glacier

Photo Credit: WWE.

Following the release of Mortal Kombat 3 and on the heels of its 1995 film adaptation, WCW aired bewildering blue-tinted teasers announcing the arrival of what was to become Glacier. With hundreds of thousands of dollars going into his debut, wrestler Ray Lloyd and WCW were doomed from the start.

“That entrance was a blessing and a curse.”Arn Anderson

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Ray Lloyd – Before Becoming Glacier

Photo Credit: WWE.

Born in Brunswick, on Georgia’s southeastern coastline, Ray Lloyd has fond memories of watching both Georgia Championship Wrestling and Championship Wrestling from Florida.

He’d regularly attend live events in Jacksonville, Florida, an hour away. Including stunt performer Evel Knievel, one of his heroes growing up was Dusty Rhodes.

Even as an avid wrestling fan, he never imagined becoming a pro wrestler, let alone Eric Bischoff’s “special project” that would see him turn into the Mortal Kombat-inspired Glacier, the man with the $35K costume and a so-called Cryonic Kick.

Forging a Path: Ray Lloyd’s Wrestling Journey

Photo Credit: WWE.

Ray Lloyd got hooked after getting his start under Fred Avery in early 1987 in a makeshift ring in his backyard.

He began plying his trade alongside his tag partner R.D. Swain with Georgia independent promotions such as Peach State Wrestling, run by Ben Masters, and the North Georgia Wrestling Alliance, promoted by Sam Kent.

Turning the Tide: Ray Lloyd’s Transformation into ‘Sugar’ Ray Lloyd

Photo Credit: WWE.

Fast forward a couple of years, Ray Lloyd met “Wildfire” Tommy Rich, who named him “Sugar” Ray Lloyd and got him booked to do jobs (lose matches) for WCW. Here, Lloyd gained valuable experience.

Only a short time before, he had been just a wrestling fan toiling on the indie circuit. Now he would soon brush shoulders with some of wrestling’s biggest stars. This didn’t stop his head from filling with severe doubts. He didn’t know precisely what he had just signed up for.

Even though "Sugar" Ray Leonard was a popular and accomplished boxer, the very animated and likable Tommy Rich insisted on Ray’s nickname.

In his 2008 RF Video shoot interview, Lloyd stated Rich told him, “You’ll be the first white guy to have it!”

Nerves and Gratitude: Ray Lloyd’s WCW Debut Match

Photo Credit: WWE.

Lloyd remembers being scared to death and not knowing anybody when arriving at the Albany Civic Center for his WCW debut match against Butch Reed.

The latter was easy-going and professional in the locker room and explained what they’d do in the ring. Still, Lloyd couldn’t help feeling in awe, surrounded by many of the wrestlers he grew up watching.

"I remember looking up when he was coming off that top rope with the shoulder. Just watching a big guy like that coming at you, I’d never seen that! But [Butch Reed] took really good care of me.

“I never saw him a lot after that, but I always hoped to see him again after that to thank him because he could’ve taken advantage of me, but he didn’t, and that meant a lot to me."

Lessons in Ring Etiquette and Gaining Respect Among Wrestling Veterans

Photo Credit: WWE.

One of the worst things you can tell a wrestler is that he hurts people when working in the ring, but Lloyd discovered that most veterans are willing to take care of you within the squared circle.

In rare cases, when wrestlers like "The Nightmare" Ted Allen and Steve "The Brawler" Lawler tried to test him, Lloyd just had to prove he could hold his own. When he did, they backed off as quickly as they pounced.

From Fear to the Ultimate Challenge

Photo Credit: WWE.

Two days after his WCW debut, he worked at the Atlanta TV taping, and his opponent that night was The Great Muta with manager Gary Hart.

"So I went from fear to ultimate fear," joked Lloyd, remembering Muta worked him by feigning not knowing how to speak English. So, Hart laid out how the match would go.

Lloyd would work eight years for several independent promotions like Jerry Blackwell’s Southern Championship Wrestling and the Japanese shoot wrestling company UWFI, where he met mat legends Lou Thesz, Billy Robinson, and Danny Hodge.

Lloyd then tried securing a spot with the company that took a chance on him earlier in his career: WCW.

Diamond Dallas Page Helps Ray Lloyd

Photo Credit: WWE.

While working out at Main Event Fitness, formerly co-owned by Sting and Lex Luger, Ray Lloyd became acquainted with Diamond Dallas Page through Disco Inferno and established a friendship with him.

Before Christmas 1995, DDP and Lloyd were taking a breather from the holiday crowds and eating pizza at Atlanta’s Lennox Mall when Lloyd mentioned to Page that he planned to include martial arts for a character named “Coach Buzz Stern” that he had begun using in the independents.

With a mouthful of pizza, Page answered, "Bro, that would be kinda good if you knew some of that stuff."

From Concept to Contract: Ray Lloyd’s Martial Arts Pitch

Photo Credit: WWE.

When Lloyd explained that he’d practiced martial arts for years, Page wanted to broker a meeting with Eric Bischoff to try and sell him the idea.

After the holidays, Bischoff, Lloyd, and Page met at a steakhouse.

For three hours, Lloyd says Bischoff, a martial arts practitioner himself, “grilled him,” asking about martial arts and throwing out names and concepts, testing Lloyd.

"I couldn’t even go to the bathroom!" Ray recalls. "He just kept hitting me with questions, mostly about martial arts, seeing if I was legitimate."

Finally, after three hours, Eric Bischoff offered him a contract with WCW.

Fate and Opportunity: The Unconventional Path to WCW

Photo Credit: WWE.

The agreement was Lloyd would disappear from the independent wrestling scene while he developed his character.

Something clicked between Lloyd and Eric Bischoff immediately; although Bischoff wasn’t familiar with his previous work, he hired him anyway.

“He never saw me wrestle,” Lloyd claims. “He never saw a tape of me wrestle, never saw me cut a promo. Nothing.”

Eric Bischoff’s Retrospective Assessment

Photo Credit: WWE.

Years later, however, Bischoff backtracked on his 83 Weeks podcast, saying that perhaps they should have gone with someone a bit smaller.

"He wasn’t the right guy. The problem with Ray was that even though he was a really good martial artist, he was a big guy.

“The bigger you are, the more steam you have to throw behind those kicks, and the more steam you throw behind them, the slower they look, especially when you’re 240 to 250 lbs.

“[His kicks] don’t have the visual crispness most people associate with the martial arts they see on television or the movies. It doesn’t mean he wasn’t legit. He was."

Bischoff continued, "I think if we would have done Mortal Kombat with a character that was a Billy Kidman size, it may have done better. Ray tried so hard, but I think his martial arts didn’t come off, I think, as effectively as they needed to."

Bringing the Glacier Character to Life in WCW

Photo Credit: WWE.

Our world is about to change. Enter the realm. Blood runs cold. In each of us burns the fury of a warrior. – WCW Glacier promo June 1996

Eric Bischoff may have had a particular vision for how he wanted the Glacier character to appear, but someone had to create the outfit and entrance to bring this vision to life.

The Lavish Origins and Disappointing Reality of Glacier’s Spectacle

Photo Credit: WWE.

AFX Studios Atlanta branch owner Andre Freitas was responsible for the outlandish Glacier outfit.

Reportedly, it cost $35,000 to make, and his entrance was estimated at $100-400k. But Freitas readily admits that Ray Lloyd "could never live up to the hype of what we provided."

Could anyone have?

Unveiling the Creative Visions that Shaped Glacier’s Elaborate Entrance and Character

Photo Credit: WWE.

“I heard [the entrance] was several hundred thousand [dollars] at some point. I don’t know if that’s true, but I heard it from some of the production guys,” Lloyd recalls.

“But I do remember Eric saying that the three technicians we had to fly in for the laser set-up that looked like something out of Aliens that they had to keep frozen, that it cost about $9,000 every time they did the entrance on TV.”

They had “midnight meetings” at Andre’s studio, where ideas would be thrown around for hours. Eric Bischoff wanted Glacier to be like a video game come to life and a heavyweight that wrestled like a cruiserweight.

“Most people don’t remember, but this was in ’96, and back then, most heavyweights wrestled like heavyweights,” Ray explained.

Ray also believes that Eric Bischoff was getting into the Mexican Lucha Libre style, which may have also influenced his vision for the characters.

Ray Lloyd and Chris Kanyon went to the arcades to observe the Mortal Kombat gameplay and listen to the kids’ words while playing.

Fun Fact About Glacier’s Name

Photo Credit: WWE.

A curious trivia fact is that around 150 names got whittled down to ten finalists before deciding on the name Glacier. Among the names eventually not chosen for the character was “Stone Cold.”

Eric Bischoff also wanted to call the character “Cryonic” but finally settled with “Glacier.” His finish would become the Cryonic Kick.

Dynamic Chemistry Behind Glacier, Mortis, Wrath, and ‘The Cat’ in WCW’s Wrestling Pantheon

Photo Credit: WWE.

The original plan was to have four characters. Diamond Dallas Page suggested the multi-talented Chris Kanyon for Mortis, who would have manager James Vandenberg (James Mitchell) accompany him.

Bryan Clark, formerly Adam Bomb in the then-WWF, was re-christened as Wrath. Karate expert and blackbelt Ernest "The Cat" Miller would help Glacier fight off these foes.

“I got nothing but good memories of Mortis,” says Lloyd. In all my years in the wrestling business, I had the absolute best chemistry with that guy. My hats off to him. He was a very talented and creative guy. We just clicked.”

The Mortis character shared a past with Glacier, similar to Sub-Zero and Scorpion in the Mortal Kombat games. But unlike the games that went deep into the lore, WCW never revealed details on the connection between the two.

The Intensifying Rivalry Between Glacier and Mortis, Fueled by Hunger and Passion

Photo Credit: WWE.

Glacier spent the first half of his career in the mid-card, and it wasn’t until March 1997 that he entered a long-term feud with Mortis. Later, Wrath and Ernest “The Cat” Miller got thrown into the mix.

Both Ray Lloyd and Chris Kanyon were, as he says, “extremely hungry and passionate. Failure wasn’t going to be something we experienced. If it were to get squashed, it wouldn’t be because we didn’t work hard enough.”

Although entrenched in the mid-card, Glacier remained undefeated from September 1996 to August 1997 until tasting defeat for the first time at the hands of Buff Bagwell on September 1st.

Innovative Ventures: Eric Bischoff’s Strategic Vision for Character Creation

Photo Credit: WWE.

On his 83 Weeks podcast, Eric Bischoff defends the concept of these characters, explaining that he was looking for alternative forms of revenue at the time.

“I was still somewhat committed to the idea of creating characters that would easily transition into video games because I believed that’s where a lot of ancillary money and new revenue could be created.”

Biscoff continued, “Even though it wasn’t my cup of tea necessarily, from a business perspective, having characters that at the time I believed would more easily translate into more video game opportunities was way more important than my personal preference.”

Anticipation for Glacier’s Grand Debut

Photo Credit: WWE.

Starting in April 1996 and going on for months, stylish cryptic vignettes in an apparent frigid non-disclosed location teased Glacier’s arrival.

Blue-tinted mysterious vignettes splashed with images of Japanese symbols, mechanical samurai-like armor, and closeups of Glacier’s eyes were all meant to get people speculating. And in the last five seconds of the teaser’s closing, notes strongly reminiscent of Mortal Kombat’s original 1992 theme song can be heard.

In later vignettes, the music is much more apparent.

The October 1996 issue of WCW Magazine fictionally profiled Glacier, claiming he had traveled to Japan to study a fighting style that combined martial arts and wrestling.

With a supposed 400-year-old helmet passed down by his master instructor David Stater, Glacier became his new name. This mysterious character was ready for his long-awaited July 1996 debut.

Huge Hype, Big Problems

Photo Credit: WWE.

Glacier inexplicably debuted with all this hype not on WCW Monday Nitro, the promotion’s flagship program, but on September 6th, 1996, for WCW Pro instead. "The generic show," as Lloyd once referred to it.

The hapless Gambler became Glacier’s first victim in an underwhelming and humdrum squash match unfit for a character the company had been aggrandizing for months.

His over-the-top entrance, again with similar notes to the Mortal Kombat theme song, introduced Glacier to cheering fans in one of the grandest entrances in wrestling at the time.

Laser lights, blue lighting enveloping everything, and even artificial snow fell onto the cheering fans.

The announcers extolled Glacier’s virtues like the next coming of a mythical martial arts Jesus.

Dusty Rhodes claimed the whole universe was watching!

Spectacular Beginnings: The Remarkable Debut of Glacier

Photo Credit: WWE.

“From a production value, that tease is as good as anything you’ll see on television today for a video game or new sci-fi show,” boasts Eric Bischoff. “There was a younger audience we were trying to appeal to that liked that kind of presentation.”

Ten days later, according to Ray Lloyd, Eric Bischoff handpicked Glacier to debut on WCW Monday Nitro against Big Bubba Rogers (Ray Traylor, a.k.a. The Big Boss Man).

Glacier made short work of him in a match again, preceded by an incredible entrance that the fans seemed to love.

Battling the Nerves: Ray Lloyd’s Anxiety-Ridden Debut Match

Photo Credit: WWE.

Ray Lloyd’s nerves almost got the best of him before the match, as he remembers that he couldn’t even throw up and was only dry heaving. He remembers thinking, “I’m not even going to be able to finish the match because I’m going to be so sick!"

But he somehow got through it and credited Ray Traylor and referee Brian Hildebrand for much of the match’s success.

“What a great guy and a hell of a worker as big as he was. I hate that he’s gone, but I feel lucky that I got to see him right near the end, and he was happy,” says Lloyd of Ray Traylor. “It’s amazing how seasoned he made me look. The more time goes by, the more I realize the favor he did me.”

Eric Bischoff’s “Personal Project”

Photo Credit: WWE.

Ray Lloyd, who had only obtained a modicum of success in the business, was now being touted as “Eric Bischoff’s personal project,” meaning he became almost untouchable in the locker room. This quickly created resentment.

“I didn’t ask for all that. I just wanted to wrestle and be part of the team,” admits Lloyd. “I was getting a ‘Goldberg push,’ so I knew I’d get a lot of heat from the locker room, so I made sure I acted professional and acted humble and didn’t speak unless spoken to. But I found out later that there were a lot of powers that be that didn’t like the gimmick and did a lot to sabotage it.”

Unforeseen Shadows: Glacier’s Long-Term Plans Derailed by the nWo Phenomenon

Photo Credit: WWE.

Details on the upcoming character were privy to only a few, so planning a long-term storyline proved challenging. And when Hulk Hogan turned heel, spurring the creation of the nWo, many angles and planned storylines outside of the nWo became second and third-tier in importance.

Glacier’s July ’96 debut was pushed back until September because Lloyd remembers Eric Bischoff not entirely happy with the vignettes and, of course, the coinciding formation of the nWo.

“Nobody understood that the nWo was going to change the ******* business,” Page later acknowledged. “We knew it would be great. We knew we could stick it to the WWE at the time, but we didn’t know it would do what it did. It eclipsed everything.”

“Kanyon and I were supposed to be at Bash at the Beach the night Hulk turned heel,” recalls Lloyd. “We were in my hometown of Brunswick, about three hours away from Daytona, Florida. We got a call from the office saying not to come down, to stay there. When I asked, ‘Why?’ they told me not to ask questions. Everything, including us, became a distant second.”

Adapting to Unforeseen Challenges

Photo Credit: WWE.

Midway, the video game company behind the creation of the Mortal Kombat franchise, wasn’t keen on the Glacier character and was ready to take legal action against WCW.

“I’ll never forget it,” Lloyd said, “‘Come to my office.’ It’s like the principal calling you. I thought I was in trouble!”

Lloyd continued, “I walked into Bischoff’s office and was told, ‘Midway is threatening a lawsuit.’ I thought my career was over and that it was nice while it lasted.

“I asked him if we were going to fight it. I remember [Bischoff] answering, ‘You know, there’s nothing I like better than a good fight, but if we fight this, we’re going to lose and lose big.’

“So I suggested we change the costume. He shot back, ‘I can’t afford another thirty-five grand!’

“I told him to trust me that it wouldn’t be like that. I went back to Andre [from AFX Studios] and told him we needed to change the tights because Sub-Zero didn’t wear the armor or helmet as I did, but the first thing to go was the paint around my eye. I hated that.”

After only his fourth match, WCW altered the Glacier costume, and further legal issues were avoided. Ray Lloyd still owns the original costume, though. Just not the helmet, which he always hated.

Aftermath – Glacier Goes Cold

Photo Credit: WWE.

WCW ended the angle between the four characters abruptly after a year and a handful of pay-per-views. Glacier would spend the next three months on a losing streak, losing matches to Steve McMichael, Prince Iaukea, and Lex Luger on Nitro and Thunder.

On a June 29th, 1998, Monday Nitro match against then-United States Champion Goldberg, Glacier injured his knee but battled onward and finished in what would become his only WCW title shot.

Melting Legacy: The Challenging Demise of Glacier’s Character

Photo Credit: WWE.

By early 1999, WCW creative was determined to bury the Glacier character, so on February 6th, he got pinned by Al Green on WCW Saturday Night.

Five days later, in a series of skits on WCW Thunder, Glacier sold his armor, mask, and armor to Kaz Hayashi while Sonny Onoo aided in the transaction.

On August 19, 1999, Lloyd made his first televised appearance in six months, this time on Thunder as Coach Buzz Stern.

The Transition From Glacier to Coach Buzz Stern

Photo Credit: WWE.

Though the Stern character was inspired by Lloyd’s days as a high school football coach before his WCW career, he received an indifferent reception from fans. By November, the character was shelved, and Stern was off television.

On November 21st, 1999, Lloyd was among many wrestlers released by WCW as part of a cost-cutting measure.

In 2000, he began working with Dusty Rhodes’ Turnbuckle Championship Wrestling promotion outside Atlanta, Georgia.

A Resilient Return: Ray Lloyd’s Brief Encore as Glacier

Photo Credit: WWE.

In 2001, Lloyd briefly returned as Glacier but as a superhero parody promising to watch Norman Smiley’s back during his matches. But he instead took his time coming to the ring to interact with the fans as Smiley got beaten convincingly.

In 2003, he held a backstage spot with TNA Wrestling, and in 2006 participated in the CHIKARA King of Trios tournament.

Fourteen years would pass before his next wrestling appearance.

On March 30th, 2017, not one person in attendance at Joey Janela’s Spring Break during WrestleMania weekend expected Glacier to come in, and then the music hit, and everyone lost their mind.

Glacier returned to a major wrestling promotion on August 26, 2017, when he entered at #20 in Ring of Honor’s 2017 Honor Rumble. Bully Ray eliminated him, but the fans loved his appearance.

Enduring Legacy: Ray Lloyd’s Fortitude

Photo Credit: WWE.

Over the years, Ray Lloyd has developed a thick skin and understands that the Glacier gimmick wouldn’t be to everyone’s liking. Still, he puts his matches up against anybody from that era and doesn’t allow negativity to enter his mind.

His friend Diamond Dallas Page offers, “Ray might have been just a forgotten guy, but he wasn’t. The character and what they did with it is memorable. He never got to the heights he was destined for and deserved, but Ray Lloyd put the time in.

“He paid the dues and is literally the nicest human being in our business. He still got a good run.”

Navigating the ‘What Ifs’ and Finding Gratitude

Photo Credit: WWE.

Could the character have worked better a few years prior when Mortal Kombat was fresher or even in ’95 when the movie launched into theaters?

Would Glacier have fit better on a roster like the New Generation Era from the then-WWF? In WCW, he, Mortis, and Wrath seemed oddly out of place in a WCW going with more “reality-based” storylines.

Still, Ray Lloyd appreciates the opportunity given to him and everybody who helped him along the way.

“Thanks to everyone who watched me perform, whether you were a fan or a critic. I’ve learned in this long, great career that the secret to success is going out there and doing your best, and you obviously can’t make everybody happy all the time.

“For people who were critics about my gimmick, well, God bless you for at least watching it and having an honest opinion. And the ones who were fans of the gimmick, thank you because it made my job worth it every night to go out there and be cheered.

“If there’s one thing people never get tired of, it’s hearing people cheer you. Thank you for allowing me to entertain you, for allowing me to have a career, and for being a fan of wrestling in general because, without fans, there are no wrestlers, period.

Glacier is semi-retired from the ring and does stunt and acting work in television and film.

Rick Rude: A Ravishing Man with a Tragic End

Rick Rude was more than "Ravishing."
Photo Credit: WWE.

“He refused to budge.”

Rick Rude was a unique, once-in-a-lifetime kind of wrestler. He went by the nickname “Ravishing” — and rightfully so. He had a solid moveset, great looks, and unbridled arrogance with the in-ring skill to back it up. He played hard in the ring but even harder out of it.

Learn his tragic story.

Mr Perfect Curt Hennig – A Great Life with an Unfortunate End

On camera, Curt Hennig was arrogant, and he backed up his Mr. Perfect persona brilliantly. However, outside of the ring, it was a different story. Here is the story of an extraordinary life with an unfortunate end.

On camera, Curt Hennig was arrogant, and he backed up his Mr. Perfect persona brilliantly. However, outside of the ring, it was a different story.

Learn the story of an extraordinary life with an unfortunate end.

Doink The Clown – A Troubled Life For the Man Behind the Paint

The legacy of Matt Borne, who played the role of the first Doink the Clown in the WWF, is a little complicated.

Doink the Clown found fame in early 1990s WWE, but there was, unfortunately, trouble along the way for Matt Borne, the man behind the paint.

Read Doink The Clown – A Troubled Life For the Man Behind the Paint

Secret Life and Tragic Passing of WWE Wrestler “Crush” Brian Adams

Wrestler Brian Adams as Kona Crush at ‎April 4th, 1993's WrestleMania 9 pay-per-view at ‎‎Caesars Palace in Las Vegas, Nevada.
Photo Credit: WWE.

Hailing from Kona, Hawaii, “Crush” Brian Adams was a dominant force who underwent many striking transformations over his 17-year career.

After retiring from the ring, he worked as a bodyguard for “Macho Man” Randy Savage and was excited about opening a fitness spa alongside Marc Mero in Florida. Instead, sadly, tragedy struck.

Read “Shaka, Brah!” – The Tragic Tale of ‘Crush’ Brian Adams

Owen Hart’s Death: What Really Happened, From Those There

RIP Owen Hart (1965-1999).

VINCE McMAHON: “Earlier that day, I was shocked and surprised by what Owen said.”

On May 23rd, 1999, the wrestling world mourned the loss of Owen Hart. People behind the scenes on this unthinkable day reflect on the tragedy, answering the all-important questions.

Learn more in Owen Hart’s Death: What Really Happened, From Those There

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Javier Ojst is an old-school wrestling enthusiast currently residing in El Salvador. He's been a frequent guest on several podcasts and has a few bylines on, where he shares stories of pop culture and retro-related awesomeness. He has also been published on Slam Wrestling and in G-FAN Magazine.